More Is The New Less

This SS12 is proving that modesty really is the best policy.

Erdem SS12

Seen across the womenswear spectrum, creating an air of intrigue, with buttoned up blouses and knee or floor skimming dresses and skirts showing that less is more in the case of this seasons fashion. Designers such as Erdem, Margaret Howell and Comme Des Gar├žon were among those who opted for this more covered up trend. withclinical white shirts recreated with soft patterns and demure florals for a sophisticated, vintage feel.

McQueen RS12 0005

Sleeves are worn long and tapered, buttoned up at the cuffs capturing the essence of the workwear aesthetic. Seen most prominently in the deliciously streamlined collection of Jil Sander, that saw Raf Simmons take the collection in a new puritan inspired direction exuding simple reserve

Deriving from the notion of femininity, the umbrella silhouette has made more than it’s fair share of appearances this season. With a-line cuts, pleats and soft, flowing fabrics, that are cinched-in at the waist, that come in a palette of muted tones of pastel pinks and moss greens, creating a youthful edge for this very reserved trend.

Menswear has also been included in this season’s penchant for more coverage, with designer such as Dior Homme, Alexander Mcqueen and Balenciaga advocating elegant, to the neck shirts and masculine cuts that are the epitome of classic British reserve.

Images from: style.com


  1. Your reviews are so well written! You should consider writing for a fashion magazine! xoxoxoo

  2. Thank you so much - that's my dream/goal! I love your blog by the way, it's really inspiring! xxxxx